Senator John McCain has made the NYT best-seller list again. Except this go around, as PW Daily reports, he has a children’s best-seller on his hands. Character Is Destiny is the Arizona senator’s latest book in his ongoing collected writings on virtues.

Or perhaps we are seeing the beginnings of a new Rove-like campaign tool — begin catering to the 14 – 17 year-olds now, three years out from the next presidential election. By 2008, a majority of those readers will be of voting age.