It starts, not with a bang, but with a forty minute documentary about Dr. Ben Carson.
Yes, the 2016 race for the White House has already gotten started — and it looks like Dr. Ben Carson is first in the ring.
Carson, a famous pediatric neurosurgeon and conservative political star, will air a nearly 40 minute-long ad introducing himself to the American people this weekend, an aide to Carson confirms to ABC News.
The documentary titled “A Breath of Fresh Air: A New Prescription for America” will air in 22 states and Washington, DC. The paid video will detail some of his biography and family life, including his rise from being born to a single mother with a poor childhood in Detroit to director of pediatric neurosurgery at Johns Hopkins for almost 40 years, known for his work separating conjoined twins, to potential 2016 presidential candidate.
I know, I know. But I can’t muster the excitement for Ben Carson that I once could. I like him, quite a lot…but not everyone is cut out for national office right after they burst on to the political scene. Not everyone needs to be in national office. Ben Carson, while an intelligent, unabashedly conservative critic of the administration, is well placed as a spokesperson. He doesn’t have to be a Presidential candidate to speak effectively to audiences. And part of the Republican Party’s problem with messaging is differentiating their pundits from their policy-makers (and for that matter, how being one automatically makes you the other). Apparently, though, for better or worse, here comes Ben Carson 2016.
This is, of course, a little early to start campaigning, but I suppose Carson felt that he desperately needed to get out ahead of the field. And, of course, he’s also perfectly timing his announcement to boost his book sales, which will, in turn, potentially help him land a cable news contract if and when the nominee field cycles him out. After all, his presence in the race probably squeezes on Ted Cruz. And ain’t nobody gonna squeeze on Ted Cruz.
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