Never Trust Frank Luntz - The American Spectator | USA News and Politics
Never Trust Frank Luntz
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Luntz’s focus group Sunday night swooned over Mitt Romney and helped establish the CW that Romney was the winner. But 40% of late-deciders went for McCain, versus 29% for Romney. It’s obvious that Luntz’s focus group methodology — intentionally using repeat participants, the opposite standard practice — is utter garbage.

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