Huckabee has a new ad that goes right after the social conservative vote in Iowa. He’s using that word again — “authentic” which we are hearing a lot of these days. In addition to labeling himself as “Christian Leader”(have we seen that in a presidential ad?) and using clips from the FRC with the crowd cheering, it shows him out on a farm in clothes that look like they weren’t purchased for the ad. That’s a classic “I’m one of you” ad. It is also obviously a comparative ad making the argument that he doesn’t “have to wake up everyday wondering what do I need to believe” without using the name of the guy ahead of him in Iowa. Will Romney be as skillful in pushing back or will he have to run a tradition negative ad at some point regardless of the risks of a blowback in “nice” Iowa?
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