Advertising Age reports:
Mitt Romney has aired nearly 10,000 TV spots since late February and spent close to $8 million dollars with a majority of his spending in Iowa and New Hampshire. He is now expanding this strategy to South Carolina and Florida. To date, John McCain has relied on some internet ads to drive organization and fundraising. In hopes of reviving his campaign in New Hampshire, he released his first TV commercial last week. Rudy Giuliani continues to build a Feb. 5 war chest and has used some radio ads and the web — and yes, the New York Times — to make some strategic points along the way.
Is it any wonder why some of us question the depth and stability of Mitt’s early state support?