White House to Convert Millennials with Emoji - The American Spectator | USA News and Politics
White House to Convert Millennials with Emoji
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The White House is preparing to make the pitch to young people that it’s economic policies are working in their favor, despite their record unemployment. They’re apparently desperate for the youth to turn out in the mid-terms, since pretty much every other demographic has abandoned the President’s agenda (and for that matter, the President’s closest allies). Young people, they feel, are just the low-information demographic they need to retain the Senate and continue their proud tradition of partisan disrespect.

And so, this week, the White House will launch a campaign aimed at 18-35 year olds on social media, starring – what else? – emoji. Those adorable digital pictures you can append to your text messages to make give your utterly incoherent text an inscrutable, yet visual, emotional angle. 

Starting Thursday, White House social media accounts will blast out charts, graphs, and yes, emojis, aimed at catching the eye of young voters weeks before the November elections.

Even the staid administration report illustrating administration efforts to reduce student loan costs and boost enrollment in the Affordable Care Act for younger Americans — both of which contribute to improved economic opportunity for those starting careers, according to the White House — has a youthful flavor.

The graphics themselves look like this:

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”96076″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”240″,”typeof”:”foaf:Image”,”width”:”480″}}]]

Don’t worry if the emoji look like they might be out of place, or they seem superfluous given the rest of the text in the sentence. Your eyes aren’t deceiving you. The most digitally-adept administration in history seems to actually be using the emoji incorrectly, and with little regard to whether the addition is appropriate. I think the flag is supposed to represent the word “American,” but I had to use Google to be sure. The graduation cap is definitely code for “college.” Or “student.” I think. It seems to be used interchangeably to indicate whatever the graphic decides is a priority.

We’re I, of course, of a slightly more advanced age than I am and more adept at wanting my fellow Americans to step off my lawn, I’d probably write this off as “what the kids say,” but this is supposed to be an ad targeted at my generation: the people who actually happen to use emojis. Perhaps next time, in order to provide their collateral with more authenticity, they should hire a consultant. Like Kim Kardashian. Or someone’s twelve year old.

On a larger note, they may be off the mark as far as youth priority concerns, as well. While the White house is focusing on health care coverage and college graduation rates, Generation Opportunity, a youth-focused think tank, notes that youth unemployment is at it’s highest peak since World War II, four in five college graduates do not have jobs lined up for after they graduate, a third of college graduates are moving back in with their parents, and of those who are gainfully employed upon graduation, only half are employed in their chosen fields. 

Not sure there’s an emoji for disappointment. Maybe this one?

[[{“type”:”media”,”view_mode”:”media_preview”,”fid”:”96077″,”attributes”:{“alt”:””,”class”:”media-image”,”height”:”180″,”typeof”:”foaf:Image”,”width”:”180″}}]]

 

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