As I am a woman, I cannot effectively comment on the pros and cons of various forms of men’s underwear and their comparative comfort levels. I understand that each type has its merits, and that men are frequently disposed to discussing them in great detail at cocktail parties, but given that women are frequently enticed to purchase underwear that consists of little more than a triangle of cheap fabric held in place by unreliable strings, I do not feel much sympathy in regard to this particular male conundrum.
However, it seems there’s a company in Norway, apparently, that has applied the latest in garment design technology to the ever-popular “boxer briefs” option, creating what they consider to be the ultimate in comfort for your bits and pieces (or “twigs and berries” or “block and tackle”) below the equator. Unfortunately, the United States government, in it’s infinite wisdom, has made it next to impossible for America’s men to experience the innovative Norwegian underwear, thus depriving millions of potential American customers from the revelation that is “Comfyballs.”
The Norwegian company Comfyballs applied to release its product into the US market earlier this year, but the country’s patent office refused to trademark the term, ruling that the brand name was “vulgar”.
The company was established in Scandinavia in 2013 and has since rolled out to Australia, New Zealand and the UK.
But American authorities banned it from operating under that name, finding that, “in the context of the applicant’s goods… Comfyballs means only one thing – that a man’s testicles, or ‘balls,’ will be comfortable in the applicant’s undergarments.
Apparently, the term “Comfyballs,” though, is not so much a moniker as it is an accurate description of how, exactly, your testicles will feel when they encounter the boxer briefs’ state-of-the-art technology and design. It is not merely a double entendre or cutesy marketing ploy to name the underwear after the feeling you might get from donning a pair. It’s the truth.
Package Front™ is designed to keep your equipment in place, while being lifted away from the inside of your thighs, preventing unnecessary heating of the balls. Extremely curved panels combined with innovative use of elastic fabric seams lift the user experience to a new level!
Now the USPTO cannot effectively prevent Comfyballs from operating in the United States, but not approving their application for trademark does send Comfyballs into quite the conundrum. They’ve simply been denied the extra protection that a registered trademark provides. In the event someone in America comes up with a similar product and also names it Comfyballs, the makers of the original Comfyballs product are cut off from a variety of federal options for recourse, which is, of course, enough to make them think twice about introducing their product to a clamoring American public, no matter how interested they may be.
Anders Selvig, the founder of the underwear brand, plans to appeal the USPTO’s decision on the grounds that it has recently approved other trademarks that contain the term “balls” and certain variations of the term thereof, including the phrases, “nice balls,” and “I love my balls,” and trademarks for products like “Truck Nutz” and “Ballroom Jeans” which “have a hidden “Crotch Gusset” that apparently lets you “crouch without the ouch.” Selvig has not considered potentially changing the name of the product to something more aptly descriptive to “ComfyTesticles,” but I’m sure the option is on the table.
I, for one, believe this is just yet another front on our national uncomfortability with anything that offends our delicate sensibilities, and demand that America’s manly men be allowed to exercise their right to life, liberty and the pursuit of comfortable underwear.