I think, if there were another job in politics I’d like to have, aside from the digital communications aspect, it would be as a “campaign stylist.” In that role, you get to tell the candidate what to wear, who to talk to, how to do their hair and makeup, and you get to be endlessly critical all while earning a paycheck (and probably looking like the tyrannical dance teacher on Dance Moms, to boot).
Hillary Clinton, not known for being quite the woman of the people her dire bank account situation post-Presidency should suggest she is, has brought on not just one stylist, but a team of people whose entire job it is to transform Hillary Clinton into something the public thinks resembles an actual human being.
Having helped shape Mrs. Obama’s public image into that of an accessible everywoman, Ms. Schake is about to face what may be her toughest challenge yet: working to get another first lady, Hillary Rodham Clinton, elected president.
Mrs. Clinton, who is expected to announce her candidacy this month, has brought Ms. Schake, 45, to her 2016 communications team to try to tackle an issue that dogged the 2008 Clinton campaign.
Schake has been with Michelle Obama since 2010, and has remolded Mrs. Obama from the prickly, standoffish political wife she was in the 2008 campaign into the loving, caring, and accessible woman she is today. Although I can’t personally attest to her achievements, based solely on my experience blogging about the Obama family, I’m sure Ms. Schake is a very talented individual – the best in the business, even – and if she has the courage to take on the kind of challenge presented by Mrs. Obama, well, I’m sure she’s at least 35% prepared to rebuild Hillary Clinton.
Clinton is also reportedly bringing on the makeup artist from the HBO show, Veep, because if that makeup artist can make a faux political candidate look incredible (and Julia Louis-Dreyfuss does look incredible) then there’s no telling what she can do when given the real Hillary to work with. Let’s just hope she has some reinforcements on call.