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The shoes’ original home was Boulder, Colo. The early Crocs customer was probably a Pacific Northwesterner who liked to boat or garden-this was a niche shoe, after all. He or she was drawn in by the “no slip” grip on the sole, by the aerating holes, and by the featherweight heft of the thing (a pair weighs a mere 6 ounces). The clunky look was not a drawback (this is the region, after all, that brought us grunge), and many customers were pleased that the shoe was made of a proprietary nonplastic resin formula (known as Croslite)-it was, as one testified, “vegan.” Because the material is soft, bacteria-resistant, and has a strangely “natural” feel, the Croc fits in with the Northwest’s typically green and mildly counterculture ethos.
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