Home » Hot off the Press » Re: Now They Tell Us
Phil, the press didn’t invent something out of whole cloth, they made an honest error based on available information. They picked up numerous reports indicating Jeri had worked for law firms. Knowing she was a professional (as opposed to an executive assistant) they assumed she was a lawyer. When Newsweek, for example, asked for basic data on her the Fred campaign told them to beat it. Of course the press should get it right but whining when they don’t and your own campaign has let the erroneous information seep into report after report is just bad communications work. That is why every day we get email after email seeking to “correct the record” and “set us straight” from all the other campaigns. That is what the best communications people do and what Fred’s team will need to do to be competitive.
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