Amazing.
The flurry of statistics pertaining to President-elect Trump’s historic victory is not only amazing but telling.
Let’s do the deep dive.
The Trump campaign has posted a “Post-Election TikTok Overview.” The statistics, which include both post-election and election numbers, speak exactly to the reason that, against the odds, Donald J. Trump became President-elect Trump in 2024. Let’s take a look.
Here are the account figures by specific accounts.
The figures for the @realdonaldtrump handle are:
- 14.6 Million Followers
- 1.5 million followers added since Election Day (+11 percent)
- 1.4 Billion Views
- 225 million views added since Election Day (+19 percent)
The figures for the @teamtrump handle are:
- 8.1 Million Followers
- 2.9 million followers added since Election Day (+57 percent)
- 2.4 Billion Views
- 703 million views added since Election Day (+42 percent)
The @realdonaldtrump and @teamtrump handles combined are:
- 22.7 Million Followers
- 4.4 million followers added since Election Day (+24 percent)
- 3.8 Billion Views
- 928 million views added since Election Day (+32 percent)
Recall the liberal media criticism and head shaking by Democrats when Trump showed up in person at a McDonald’s to flip French fries? Here’s this:
McDonald’s Content Performance:
- There have been 174 million views across 30,000 TikTok videos referencing President Trump’s McDonald’s visit.
- The McDonald’s visit videos posted directly by the campaign (@realdonaldtrump + @teamtrump) generated 5.5 times more views on TikTok (155 million) than Instagram Reels (28 million).
Garbage Truck Content Performance:
- There have been 148 million views across 3,600 TikTok videos referencing President Trump’s garbage truck event.
- The garbage truck event videos posted directly by the campaign (@realdonaldtrump + @teamtrump) generated 5 times more views on TikTok (83 million) than Instagram Reels (17 million).
Top Trump Hashtag Performance
| Hashtag | Total Views | Election Day |
| #trump | 34.5 billion | 8 billion (+30 percent) |
| #donaldtrump | 14.1 billion | 3 billion (+27 percent) |
| #trump2024 | 9.7 billion | 2 billion (+26 percent) |
| #trump2024 | 5.7 billion | 2.1 billion (+58 percent) |
| #trumprally | 1.4 billion | 66 million (+5 percent) |
| 49 billion* | 12 billion* (+32 percent) | |
| *Note: This is less than the sum of the five because it counts UNIQUE VIDEO VIEWS. Some videos have more than one hashtag from this list and would otherwise be double-counted. | ||
So what do we have here? What we have is a 21st-century-style record of just how the considerable support for candidate Trump manifested itself in TikTok videos — as opposed to Instagram videos — during the election.
As the future rolls on, obviously there will be other elections. Already the political elites of both parties are musing about their potential candidates in the post-Trump era election that will be 2028. Vice President JD Vance for the GOP? Pennsylvania Governor Josh Shapiro for the Democrats? Who knows.
But without a doubt, 2028 campaign gurus will be looking at the kind of TikTok statistics listed above for then-candidate Donald Trump in 2024 to measure the popularity of whomever the candidates for 2028 turn out to be.
Stay tuned.
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