From Gillette to Bud Light, companies keep alienating the very people who built their brands. Now Cracker Barrel has joined the list, making changes to its branding and design that nobody asked for. (RELATED: Cracker Barrel’s New Logo Sparks Outrage — But Is It Really About ‘Woke’ Politics?)
On this episode of The Spectacle Podcast, hosts Melissa Mackenzie and Scott McKay explain how Cracker Barrel’s new marketing will wreck the brand and why companies need to stop pushing branding that alienates their customers. Melissa and Scott also take a closer look at how “girlboss” corporate leadership has accelerated this problem in almost all of these companies. (RELATED: Please Deliver Us From the Poorly-Behaved Women)
Tune in to hear their discussion!
Listen to The Spectacle with Melissa Mackenzie and Scott McKay on Spotify.
Watch The Spectacle with Melissa Mackenzie and Scott McKay on Rumble.
