As the Left continues its extreme hatred for everything related to President Donald Trump, some of the Left’s tactics may actually be helping to increase the billionaire’s family business.
Take, for example, the Left’s boycott of first-daughter Ivanka Trump’s products.
According to Fortune.com, Ivanka Trump’s perfumes “have taken over the top two best-selling spots on Amazon.com’s beauty section.”
As of early Saturday, Ivanka Trump Eu de Parfum Spray for Women and Ivanka Trump for Women Roller Ball are the No. 1 and No.2 best sellers, respectively, on Amazon. They retail between $15 to $46.50 on the website.
For the most part, boycotts today are more about making political statements than causing actual economic harm to the boycott’s targets.
Although the goal of a boycott is to “stop buying or using the goods or services of a certain company or country as a protest,” with rare exceptions, most economic boycotts today are just not that successful.
In some cases, economic boycotts can actually have the reverse effect and actually cause the targeted business to actually flourish, as a result.
One may recall when the gay community called for a Chick-fil-A boycott in 2012 due to the company’s CEO stating he opposed gay marriage.
Instead of hurting Chick-fil-A, sales actually increased a whopping 12% that year.
Following the Left’s call to boycott LL Bean (and Trump’s tweet supporting the company), there has been an “uptick” in business, according to Nathan Clark, the vice chairman of the L.L. Bean board.
In the case of the Left’s anything-related-to-Trump anti-Trump boycotts, not only is Ivanka Trump’s perfume sales surging, so too is Trump’s wine, according to the Richmond Times Dispatch.
A boycott of Trump Winery products at Wegmans has caused just the opposite effect: Five of the wine varieties have sold out at the two Richmond-area Wegmans stores.
“Both Midlothian and Short Pump (stores) have sold out all five of the Trump wines we carry,” said Jo Natale, vice president of media relations for Wegmans. “They will be replenished when they are available, possibly three to four weeks.”
The grocery retailer’s eight other stores in Virginia also either have sold out of all or have sold out of some Trump Winery varieties, she said.
There is little doubt that the Left will continue trying to hurt the President and his family’s business for the next for years (and beyond).
However, ironically, through its efforts to do so, the Left may actually be helping the billionaire’s businesses.
