This is aggressive: Chrysler is getting ready to reintroduce “employee discounts” (remember those from last summer?), along with a 30 day money back guarantee.
Ford and GM came to regret their run at employee pricing. Chrysler is in a much better position over the other two automakers this year. So the question will be: do Ford and GM jump in to protect their dwindling market share, or do they stay small and safe? I’m guessing they will choose the latter.
