I make essentially the same argument here but I think part of the issue is that the commander in chief cloak fits him poorly. Running against two tough guys, one of whom makes ads out of his POW films, makes the job harder. That said, I do suggest some steps that would help, including narrowing to a few (one?) basic themes, engaging people at an emotional level (for example, sound like you care when the military dad in the NH debate asks for an apology or when the lady in the NH diner tells you about her horrible family health problems) and connecting his business experience to the argument that he has been a leader under pressure. Even his second favorite blogger Dean Barnett is worried. I think the next couple of weeks including the debate on Sunday will be very telling.