“You cannot manage what you do not measure.” That is the Rudy mantra from his time as New York City Mayor and the subject of his column for Reason. It is detailed review of the highlights of his time as mayor– reducing crime, taxes, and the welfare rolls. I think there are several reasons for putting this out. His campaign believes that although Americans know about his role on 9-11 they still do not know about his record as Mayor and they intend to keep telling voters about it. Knowing that conservatives are, like most Americans, not pleased with the level of competency and efficiency in Washington the Rudy camp also will push the argument that going from muddled management to Rudy management would be the biggest change to hit government, well, since Rudy took over New York City. Finally, I believe they are convinced it is an effective strategy for differentiating Rudy from the other GOP candidates. John McCain and Fred Thompson lack executive experience altogether. As for Mike Huckabee and Mitt Romney I expect in the weeks and months ahead for the Rudy team to argue that his record shows greater fidelity to conservative principles than his opponents. There is a reason, for example, that he keeps repeating that he cut 23 taxes– none of his opponents came close.