The McCain campaign in this web ad does a better job — not perfect, but better — at explaining the Ayers connection and why it’s important. The KEY word is “pattern.” It should be repeated again and again: Ayers, Rezko, Wright, Pfleger, the bit about “clinging” to God and guns, all form a PATTERN of behavior that shows that Obama has disdain for middle American culture. This web ad actually, for the first time, uses the word pattern. But it doesn’t emphasize it heavily enough.The campaign should cut 19 seconds from this ad (it runs a minute 19 seconds), do more to emphasize patterns (DO bring up Rezko and others; maybe even play the “clinging” to God/guns quote), and use the word pattern at least three times — and then test it with at least two focsu groups to get it perfect, and run it on the air instead of just on a web video.