For over ten months now, we’ve heard complaints from all over the political spectrum about President Trump’s Twitter habit. Democrats and squish Republicans alike say that direct communication with the hoi polloi via something so common as a social media platform “isn’t presidential.”
I’ve been defending his use of Twitter for months now. Other Republicans should study and learn from the president, rather than pooh-pooh what he’s doing like the useless elitist morons that they are. All throughout the campaign, I was saying and writing that his use of social media would be studied for decades in political science classes. Recently, the president said he believes that he wouldn’t have won without social media.
His genius in 2016 was using social media as an end-around the mainstream media. In doing so, he didn’t let the perpetually left-biased MSM define him or his message. Their constant wailing about him got to their echo chamber, while his communication was reaching disaffected voters in places that had grown weary of the MSM’s version of reality.
According to The Hill, there is another upside to the president’s use of Twitter: money.
When President Trump tweets, Republicans and Democrats on Capitol Hill may see stars. But the Republican National Committee (RNC) sees dollar signs.
The RNC has raised more than $104 million since Trump took office in January, fueled by a surge in donors who have never contributed to the party before. For the first time in recent memory, Republicans are raking in more money from those small-dollar donors than they are from big-spending whales who write four- or five-figure checks.
The surge in contributions has given Republicans a clear financial advantage a year before the midterm elections, an edge some Democrats see as threatening to their hopes of capitalizing on anti-Trump anger both among their base and among independent voters.
The RNC, and by extension most Republican politicians, have never been good at courting small-dollar donors. They never understood the concept of “volume” and didn’t ever feel the need to ask for five, ten, or twenty dollars. When I was a young Republican activist I would get mailers from the RNC in which the minimum contribution asked for was $100.
I never had a spare hundred back then so I never donated anything. Had they asked for $10, I’d probably have sent something in every time. If they’d done that just ten times a year, they would have gotten $100 out of me.
Many of the people who propelled Trump to victory fall into the “Don’t have a spare C-note lying about,” category. Had it been left up to the RNC or its congressional fund raising companions these voters may not have joined the ranks of those who donate.
Smaller donations are now outpacing larger ones, according to the article. When people feel that they are part of the process and that someone is listening, the more inclined they are to participate.
The president’s social media presence makes his supporters feel more connected to him, which has probably factored into this new wave of money from previously untapped sources.
Detractors can caterwaul all they want about President Trump’s social media presence not being presidential. He is the leader of his party and he is bringing in new voters and new money.