It is one of President Donald Trump’s oldest rules for success.
Of his many pre-presidential books, there is one in particular of note – for a reason that, as President, he still follows his own advice closely. The book’s title? Trump: Never Give Up: How I Turned My Biggest Challenges into Success,
Among the Trumpian wisdoms to be found here was this: “If you don’t believe in your product and can’t talk it up, who will?”
Take a look at this press release, a release actually put out not quite a year ago, in March of 2025, from the Trump White House. The title? “50 WINS IN 50 DAYS: President Trump Delivers for Americans.”
The release says, among a number of things, this: “Today, President Donald J. Trump marks 50 days in office and he has already established himself as the most consequential President of our time. The winning never stops — and President Trump is just getting started.”
Indeed.
Now we have moved ahead to 2026. The 2026 elections have arrived. And as the White House reminds us in their recently released list of Trump accomplishments, they include:
President Trump secured the border in unprecedented fashion.
Illegal border crossings have declined to the lowest level ever recorded — down 94% from last February and down 96% from the all-time high of the Biden Administration. In one sector, illegal border crossings are down 99% over 2023.
Fox News correspondent Bill Melugin: “If Fox were to send me down there right now, I would have trouble finding a single migrant on camera.”
CBS immigration reporter Camilo Montoya-Galvez: “Typically, when we go to the U.S./Mexico border, we at least see one group of people who are trying to cross into the U.S. illegally. We did not see a single migrant.”
President Trump is deporting illegal immigrant killers, rapists, and drug dealers en masse.
The list of illegal immigrant criminals arrested and set for deportation include convicted killers, child molesters, child pornographers, gang members, terrorists, and drug traffickers.
President Trump is bringing manufacturing back to America.
The U.S. gained 10,000 manufacturing jobs in President Trump’s first full month in office — led by the auto sector, which gained the most new jobs in 15 months. This is a swift turnaround after losing an average of 9,000 manufacturing jobs per month in the final year of the Biden Administration.
President Trump rescinded every one of the Biden Administration’s job-killing, pro-China, anti-American energy regulations.
President Trump ended the unfair practice of forcing women to compete against men in sports.
President Trump made it the official policy of the U.S. government that there are only two sexes.
President Trump resumed construction of the border wall — adding to the more than 400 miles of border wall built during his first term.
There are more accomplishments listed in this White House release. But the point is made by the release itself.
The hard political point is that this is the sixth year in office for the president. And history shows it can be difficult for a president to carry the day in a six-year election. But that said, the election is critical for the last two years of the Trump administration.
So without doubt, this very competitive president who has written an entire book on How I Turned My Biggest Challenges into Success will be criss-crossing America as if he himself were on the ballot. Which, in a way, he will be — constantly reminding Americans of the Trump administration’s accomplishments.
So, as said often enough in this corner? Stay tuned.
The 2026 election has arrived. Buckle in.
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