The New SJW Cause: #LashEquality! - The American Spectator | USA News and Politics
The New SJW Cause: #LashEquality!
by

Mascara of the world unite!

Prior to this commercial, I had no idea who James Charles was, and I really don’t care.  What’s interesting about this is whether promoting transgenderism (or is it transvestism? It’s so confusing these days!) in particular and “Social Justice” more generally will prove a good advertising strategy.

Perhaps this this the sort of “hip” advertising that will attract new customers, especially among millennials.  On the other hand, conservative and/or religious women who use COVERGIRL products may go elsewhere.  For argument’s sake, let’s say that is only one percent COVERGIRL’s customer base.  No big deal, right?  Well, it depends on how healthy COVERGIRL’s profit margins are.  If they are very thin, then the loss of even one-half of one percent of customers could put them in the red.  COVERGIRL is part of the conglomerate Procter & Gamble, and P&G’s annual report shows a healthy profit margin. Unfortunately, there is no way to know from the report how much, if any, of that is attributable to COVERGIRL.

However, one can get a rough guess at COVERGIRL’s profit margin by going to a chain pharmacy.  Look at the makeup aisle (usually aisles) and see how many different makeup brands there are.  That’s usually indicative of a very competitive market, and very competitive markets often produce thin profit margins.

No doubt this commercial will be hailed as “bold” and “courageous” by many in Hollywood and the media. We’ll see if customers agree.

Sign Up to receive Our Latest Updates! Register

Notice to Readers: The American Spectator and Spectator World are marks used by independent publishing companies that are not affiliated in any way. If you are looking for The Spectator World please click on the following link: https://spectatorworld.com/.

Be a Free Market Loving Patriot. Subscribe Today!

Stop the Inflation Grinch From Stealing Christmas!

That’s right, the Grinch (Joe Biden) is coming for your pocketbooks this Christmas season with record inflation. Just to recap, here is a list of items that have gone up during his reign. 

Gas: 40%+
Beef: 20%+
Used Cars: 20%+
Lodging: 17%
Eggs: 13%

What hasn’t increased? The cost to subscribe to The American Spectator! For a limited time, we are offering our popular yearly subscription for only $49.99. Lock in the lowest price of the year by subscribing today

The Grinch Stole Christmas Sale
Commander-in-chief of Christmas inflation