According to a report by American National Election Studies, the electorate has become more averse to Mormons since 2007. The biggest jump in anti-Mormon sentiment has occurred among liberals rather than evangelicals. BuzzFeed reports:
According to the paper, concern about Mormonism has remained relatively stable among Evangelicals, with 36 percent expressing aversion to an LDS candidate in 2007 and 33 percent doing so in 2012. But among non-religious voters, that number shot up 20 points in the past five years, from 21 percent in 2007 to 41 percent in February. There were also substantial increases in Mormon-averse voters among liberals — 28 percent in 2007 and 43 percent in 2012 — as well as moderates, who went from 22 percent in 2007 to 32 percent this year.
Two big factors? Mitt Romney and same-sex marriage. Nationally, the percentage of Americans who say they would be less likely to vote for a Mormon has risen nine points from 26 percent in 2007 to 35 percent today.
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