McCain looks like he came in with no discernible game plan. He needed a game-changer, but he’s just talking sort of randomly. It’s not that he’s off topic, but he’s not focused enough, not organized enough in his comments, not effectively thematic enough. James Carville said either today or yesterday that McCain needed to pound home a theme in a pointed fashion, easy to understand. Carville was right. But McCain is not doing it.
