With just over 10 days remaining before the Iowa caucuses, Bernie Sanders is turning to an unlikely pair of political consultants for help — Simon & Garfunkel.
Bernie will be running an ad featuring shots of people, places and people and places around Bernie Sanders while accompanied by Simon & Garfunkel’s “America” which is famous for its chorus “They’ve all come to look for America.”
Last week, Emily took Jeb Bush to task for using a song based on Nancy Sinatra’s “These Boots Are Made for Walking” in an ad profiling Marco Rubio’s boots in an effort to emphasize his shifting political positions. As Emily explains, “(M)ost Republican consultants had the pop culture knowledge of 80-year-old men and couldn’t find a connection to Millennials if they were accosted by an entire room of Urban Outfitters employees.”
While I certainly think that’s applicable to bastardizing a Nancy Sinatra song for Jeb Bush, I don’t think it’s applicable in this case. Granted, the song was recorded almost 50 years ago. But like many of their songs they transcend the time in which they were recorded. Simon & Garfunkel haven’t performed together since 2010, but if they were to announce a tour it would sell out arenas all over the country. You can bet that audience would have as many millennials as you see at a Bernie Sanders rally.
As for the ad itself, it features people from all walks of life — young and old, black and white, man and woman. The star of the ad is America itself.
I have little enthusiasm for Bernie’s platform, but I can objectively say that is this is a very good ad. If he wins in Iowa, Bernie can give thanks to a couple of millionaires.