Desperate times certainly call for desperate measures. With a Gallup poll showing yesterday that only 22 percent of Americans believe the Obamacare law will improve their health, the Los Angeles Unified School District (LAUSD) has been given a state grant to train teenagers to promote Obamacare to their families, according to the Heartland Institute.
Covered California, the state’s health insurance exchange, announced on May 14 that it will use $37 million in grants to promote the law. LAUSD will receive $990,000.
“We have confidence that the model LA Unified brought to the table will be successful in reaching our target population, which includes family members of students,” Covered California spokeswoman Sarah Soto-Taylor said.
LAUSD plans not only to utilize students as trained messengers, but also to make outreach calls to the families of students, conduct adult-student class presentations, and hold meetings with part-time and contract employers. If the program succeeds, even more messaging will be pushed.
“Teens are part of a ‘pilot’ program to test whether young people can be trained as messengers to deliver outreach and limited education to family and friends in and around their homes. Teens will be educating adults that they already know (e.g., family or friends) and not other adults,” Gayle Pollard-Terry, an LAUSD spokesman, said.
LAUSD will be responsible for submitting regular reports on the progress of the program to Covered California. The amount of funding it will receive is based on the program’s success rate.
“This grant is ‘paid in the rear,’ so the funding will come based on performance. The district front-funds positions and we have the ability to start using existing staff for the most part,” said Pollard-Terry.
With Gallup finding 52 percent of Americans think Obamacare is “flawed” and will “drastically cut down on the quality of health care” Americans receive, the LAUSD certainly has its work cut out for it. And while this is certainly a case of liberal indoctrination, it also seems unlikely to make any real difference. Covered California is wasting its money.