Establishment Republicans warn that the GOP must abandon social issues to cope with new political realities, but they forget the shifting tide on perhaps the most prominent social issue of our time: abortion. D Magazine, a periodical out of Dallas, has this surprisingly positive take on the youthful passion in the pro-life movement.

The publication highlights the work of David Pomerantz, a 23-year-old “with a Justin Bieber haircut” who parks a large white van near abortion clinics in the Dallas area. On the side are the letters “SOS,” which stands for Sonograms on Site. He tries to direct women away from the clinic and into the van by offering a free sonogram of the unborn child.

David Pomerantz is, in many ways, the new face of the pro-life movement. He doesn’t call women baby killers or hold a giant picture of an aborted fetus. He doesn’t scream or throw holy water. His goal is to stop abortion, to save babies, by helping mothers. Once he gets them on the van, they’re offered a free pregnancy test and an ultrasound. A trained counselor and a sonographer are there to assuage any fears the mothers might have. They want to change minds with kindness, and the idea is spreading. In the eight months Pomerantz has been doing this in Dallas, he has been contacted by multiple groups from all over the country hoping to start mobile ultrasound units of their own.

Pomerantz believes that every abortion is motivated by fear of some sort. And for every fear, the kind people at Sonograms On Site have an answer. Maybe the woman is worried she can’t take care of the baby financially. “We have resources, connections,” he explains. “We can help you fill out the paperwork to get government money. We have diapers, food, baby clothes, strollers, everything you’ll need.”

Maybe the woman is in an abusive relationship. “We can get you relationship counseling or a safe place and resources to help you start over, whether you have the baby or not.” Maybe she’s just afraid this baby will ruin her life and waylay all her plans. “Having a kid will be the thing that saves your life,” he tells them. “You’ll be happier than you ever thought. You’ll have something new to live for!” And for the mothers on the fence, Pomerantz gives out little hand-knit baby booties.

Republicans would be wise to learn ways to tap into the energy and conviction of young men and women like David Pomerantz.