As we watch the slow-motion train wreck that is the dying global
automotive business, it's easy to blame the economic situation
for the debacle. And it's certainly a very big contributing
factor. Or more precisely, an accelerating factor. It
has absolutely made matters worse -- and faster.
However, so far, there has been little discussion of the
overcapacity issue that underlies it all -- and which is far more
serious and which has been quietly bleeding the industry white
for years now.
What's "overcapacity"?
Simply put, too many vehicles chasing not enough market.
The industry (that's all the carmakers put together) tries to
sell on the order of 11-12 million new cars every year because
that's how many cars they build. The problem is it's hard to sell
that many cars, even in the best of times -- and it's even harder
to sell them at any kind of decent profit.
For years now, the margins on cars have been extremely slim --
and getting slimmer. Often as little as a few hundred bucks, net,
per car.
Think how lousy a business that is. A car is a hugely complex
thing made up of thousands of individual components that must be
manufactured at various locations and then assembled into a
single unit. Literally thousands of people and several weeks (if
not months) of assembly process are involved in the creation of
just one finished car.
Also, modern cars, once built, have an extremely long shelf life
compared with the cars of the past. With decent care, they can
last 15-plus years and more than 200,000 miles. But the auto
industry continues to churn out new cars on the 1960s-era
assumption that the entire fleet gets recycled every 5-7 years or
so.
Result? The inventory (new and used) stacks up.
And yet, each year, it seems another automaker jumps
into the already overcrowded waters with yet another
model to compete against the existing multitude -- making it ever
harder to earn a buck off the already-there stuff.
There was an exception to this -- SUVs - during the period that
ran roughly from the early 1990s through last year. Profit
margins on SUVs were huge -- as much as $10,000 or more per
vehicle on a high-end model such as a Lincoln Navigator or
Cadillac Escalade. Why? Because at first, there were only a few
SUVs on the market -- far fewer (both model-wise and total
numbers-wise) than the emerging market for them. So the
automakers could charge more for them.
SUVs were also easier and cheaper to build than passenger cars --
which helped. But the real reason they were such money-makers --
at first -- was that supply lagged behind demand.
Now, of course, the market for SUVs is glutted, too.
Eric Peters is an automotive columnist and author of Automotive Atrocities: The Cars You Love to Hate (Motor Books International) and a new book, Road Hogs.
Only the U.S. government would have the audacity to bail out an
industry where the public has rejected that industry's products.
The financial circle jerk in Washington is not fooling anyone and
has become the third and final act of financial Hell.
Based on Washington's decisions, it appears all you need do is
create an industry, staff it with union employees, create
products nobody wants with those union employees, and the
government will allow you to stay in business to create more
products the public has rejected.
In the meantime, that same government continues to grow, sucking
off more resources from the private sector.
frost| 2.11.09 @ 10:03AM
Still another exceptional Eric Peters column! What a terrific
addition he's been to TAS; sure beats the broken-record
re-recitation of those old "social" conservatism/thought police
issues, whistling in the dark and preaching to the choir
stuff...
He nailed it. The next question appears to be "what happens
next?" A probable effort in futility, 'ay?
daboss| 2.11.09 @ 10:38AM
Jharp – why don’t you just give extra money to the IRS and be
done with it. I am sure every April 15th you send the IRS extra
funds you have in your account.
The gov’t spends OUR money (yours included). They do not produce
anything of value.
Do you go to your neighbor’s house and confiscate their lawnmower
or squat in their house free of charge? I doubt it – but that’s
exactly what the gov’t does with taxes. They take property from
one to give to another.
This is a serious time and we need serious answers to these
problems. Like a consumption tax – those who have more will pay
more and the evil politicians cannot use the tax code for their
special interests. Plus the IRS would not collect your personal
data – since I would imagine you are against the warrant-less
wiretaps for terrorist you would agree that the IRS should not
collect personal data either. Or the new health care IT
controller – who will have access to your personal records. I am
sure you are against that, as well.
jrharp| 2.11.09 @ 11:13AM
daboss| 2.11.09 @ 10:38AM
"The gov’t spends OUR money (yours included). They do not produce
anything of value."
"This is a serious time"
Thne why don't you get serious and quit posting ridiculous
claims.
So now our roads, tanks, military, police, fire, national guard,
ports, air traffic control, and so forth have no value?
You, sir, are an ignorant fool.
daboss| 2.11.09 @ 11:32AM
Jrharp –
Good comeback. Sidestep the issues at hand.
“So now our roads, tanks, military, police, fire, national guard,
ports, air traffic control, and so forth have no value?”
Only the military and MAYBE air traffic controllers are in the
purview of the Fed. Everything else is better handled by the
states or the private sector. Why should the gov’t build roads
when Ohio can do it or private individuals? We do have our own
department of transportation. Seems like one of them is
redundant. Plus I don’t believe the people of Kansas should be
paying for a road in Ohio. Let the Ohioans pay for it – via their
own department of transportation.
So back to my first point – do you squat in your neighbor’s
house? Do you take their property? Do you pay extra in taxes? Do
you support giving the IRS personal data or maybe the health IT
controller? Were you against the terrorist wire tapping but for
these programs?
Dan D| 2.11.09 @ 11:38AM
Um, Eric? Your numbers are a little bit off.
The US market has exceeded 15 million units for most of the past
decade, with a year or two over the 17 million unit mark. Current
sales are running at an annual rate either a bit above or below
the 10 million unit mark, depending on whose figures you believe.
The essential problem is that full capacity for North America
easily exceeds 20 million units (with multiple shift operation),
and for everybody to be profitable unit sales need to exceed 17
million by a healthy amount.
That is the classic definition of surplus industrial capacity. At
current sales levels even the healthiest companies will be
unprofitable (Toyota included). Removing surplus capacity
entirely means several large manufacturers closing all North
American manufacturing entirely.
Paul| 2.11.09 @ 11:53AM
Plus, in the short term, what fool would use their own money to
buy a new car now; just keep waiting (and waiting) a few more
months--maybe six--until the multi-billion $ Federal New Auto
Consumer Bailout Discount Purchase Plan is implemented.
Citizens will be able to purchase--from the government
inventory--a new union-made, eco-friendly vehicle for $15,000 off
the private sector (Toyota, Honda, Nissan, Mazda, etc.) price,
AND they can borrow the money from the Federal Government Union
Bank.
daboss| 2.11.09 @ 12:03PM
Jharp –
The IT heath care controller is in the stimulus bill. They are
charged with monitoring heath care provided to individuals. Seems
a little Orwellian to me.
If you do not take money from your neighbors then why is it ok
for the gov’t to do it?
All I am saying is let the STATES and the citizens of the states
provide the care that they want. If a state wants to go all
liberal … let them (like Vermont or CA) - if Alaska wants a
bridge to know-where – let them build it and pay for it
themselves.
We need to avoid running to the central gov’t to take from one to
give to another. It’s not efficient, wise or even constitutional.
Bill, St. Louis| 2.11.09 @ 1:16PM
Good column and even if the numbers are off a little, the concept
is accurate. Supply and demand still sets up the winners and
losers in business.
With that in mind, someone once told me (auto manufacturer
manager) that U.S. car makers have over 100 models to choose from
and then add the multitude of personal options for new buyers
ordering new vehicles (as opposed to buying one off the lot) and
you end up with huge production issues. If you add the number of
dealer orders for cars trying to guess the local demand, you have
a lot of choices. TOO MANY CHOICES. But that is the American way
or is it.
Toyota, like the foreign made in America companies, makes few
models, with few options (most have standard items that are
optional in US autos) and works toward having a slightly higher
priced vehicle with an improved quality/resale value. Fewer
models = fewer production lines = lower cost per unit = more
profit = success. Yes, it limits choice, but apparently there is
enough choice or like the Delorean, they go out of business.
Marc Jeric| 2.11.09 @ 2:10PM
It is encouraging to see how many "liberals" and "progressives"
read the American Spectator" and print their idiotic comments
here. Perhaps after many years of reading these articles some
light might pierce the intelectual murk inflicted on them by
their teacher union goons and their university "professors" of
social studies and psychology.
jerryofva| 2.11.09 @ 2:47PM
Bill, St Louis:
Like many bashers of American Auto manufacturers you seem to have
an outdated impression of both foreign and domestic manufactures.
Toyota only has a few models? Really? Here is a list:
Yaris
Corolla
Prius
Camry
Solara
Scion A, B, C and D
Fourrunner
Highlander
Land Cruiser
Lexus, IS, LS, ES, GS
Lexus SC
Lexus ISF
Lexus GX, RX and LX
And lets not forget the Hybrid variants.
That's at least 21 models not including trucks.
Japanese manufacturers are no different then American companies
when it comes to a plethora of models.
Take some time to learn something about the industry.
Mike| 2.11.09 @ 5:01PM
Eric. You never explained why there has been such a persistant
overcapacity problem with the big 3. If you can't identity the
cause, you certainly can't come up with a solution.
jr| 2.11.09 @ 5:59PM
Over producing autos is nothing new. It has been going on nearly
forever. When the 2009 cars show up, the lots are full of 2008s,
some of which had been there for nearly a year. Rust anyone? Ya
think that if the gooberment made them destroy new autos that
were unsold after 15 months -- would we all be better off? I
don't think the dumb big 3 superdogs could handle that simple
task, much less reducing the number of models they produce. Is
that a money saver or what?
Thom| 2.11.09 @ 6:00PM
I’m trying to get my head around all this undo complexity worship
about why the auto industry is in the tank and especially the
American auto industry. When I bought the 20 year old car I’m
driving today (205,000 miles) gas was $1.00 a gallon. It cost me
about $500-600 a year to fuel this car. Last summer it cost me
4.5 times as much as it did in 1989 to fill up. Has my disposable
income gone up 4.5 times in 20 years? No. I paid 8-9 percent
interest on my first three car loans and paid them off in 22-30
months. The norm 30 years ago was three year loans that became 5
year loans long ago. Today, Vendors will give you what they say
is 0% interest over several years. If you believe you aren’t
paying interest on the loan you get from them then you probably
believe the same when furniture stores do the same tactic. My
direct vehicle replacement (having been in series production
since the early eighties) would cost me $10-11,000 more than my
1989 vehicle or about 71% more than my 1989. It can’t approach
the mpg my current car delivers today. Has my disposable income
gone up that much? No. My gross has almost double though. When
you consider the 25% increase in SS taxes put in place the year
after I bought this car and the increased percentage of funds I
have to invest for retirement that I couldn’t do as easily back
in 1989, my net income as a ratio of gross has declined over the
years. Add a home purchase in 1990 to this. Most older adults
will relate to this situation. The population on average has aged
out of its trend to buy a new vehicle every 5-7 years too.
Now look at what is offered today for vehicles and their prices.
Most “import” design manufactures have as their bread and butter
passenger cars not pickup trucks and SUVs. That’s a function of
the cost of operation where they are home based for the most
part. American manufactures long ago abandoned anything small or
fuel efficient compared to what the “import” designs produce.
American designs proudly put V6/V8/V10 on the side of their
vehicles and still cling to the concept that the more V the
higher the value to consumers. Doesn’t work as well as it used
to, particularly when you realize our cost of fuel situation gets
worse with our own and world population growth alone. Even with
the current slump in demand and price nothing is being done to
improve the supply situation and there are active efforts to make
it worse in short order.
Combine the uncertainty (certainty in my book) of future fuel
cost increases with a glut of large fuel inefficient pickups and
SUVs from American manufacturers and the need for American
manufacturers to make large numbers of and huge profits on these
vehicles because no one will pay the high price they would have
to ask for their passenger cars compared to the “import” designs
and econ 101 takes over. Even if I had the money to replace my
current vehicle I wouldn’t today, this year and maybe not even
next year which is when I plan to. Most Americans are caught in
this trap. Taking on more debt with the possibility of having to
pay twice, three times the cost of fuel as now doesn’t spell good
times for any manufacturer whose business model depends on making
enough profit on the high end trendy vehicles to stay in business
by taking a loss or breaking even on its passenger car fleet.
Hence, not only is there excess capacity for the reasons listed
in the article but Detroit based American manufacturers have been
robbing Peter to pay Paul for 4 decades now and the bill has come
due. A fool assumes $4-5.00 a gallon gas isn’t coming back if our
economy recovers. My fuel cost increase the last few years alone
would be equal to or more than my annual loan payment on any
vehicle. Most people have figured out they can’t continue to make
large loan payments on vehicles and put fuel in them too. That’s
where we are now. People will make larger down payments, put off
buying until they have to in order to make smaller monthly
payments in order to afford the fuel cost they can’t do much
about. Catch 22 kind of. Detroit lived off cheap credit and low
fuel prices for decades. They just can’t keep this much
production with $73.00 average W&B;cost and their cash cow
profit centers not selling. The party is over for them.
Thom| 2.11.09 @ 6:09PM
Mike said, "You never explained why there has been such a
persistant overcapacity problem with the big 3."
Because Detroit is owned by the Union which won't agree to
permanent labor/plant reductions thus it is carrying a very high
fix cost basis ($73.00 W&B;cost) to cover all the baggage it
carried over the decades (three pensioners for every worker via
buyouts and early retirements for example). They need volume to
make up the difference with variable cost savings vs. fixed cost.
Same problem for any Capital intensive business. If our airline
producers did the same as Detroit did years ago they would
already be out of business. Solutions? There are lots of
solutions but no good one left that won’t gore someone’s ox in
the worst kind of way.
David Govett| 2.12.09 @ 4:36AM
Did we Americans not agree that politicians know better how to
spend our money than we do? Did not the recent election make that
evident? Foolish me, I thought a republic of experienced managers
superior to a democracy of easily deceived scatterbrains. I could
not have been more wrong. Henceforth, I shall keep my head down
and mouth shut at my job, and willingly turn over my paycheck to
the government to do with as it sees fit, in this best of all
possible hells.
Call me an idiot (go ahead, plenty of people do), but I firmly
believe the key to our nation's turnaround is in ending our
dependence on foreign oil. To achieve that goal, our automotive
fleet must change rapidly to use less petroleum. There are three
primary ways to do this: through the use of highly fuel-efficient
clean diesel engines, through electrification, and through
natural gas conversion. All of these technologies exist today and
are being implemented by the automakers (and aftermarket) in
various forms.
There is excess capacity, no doubt about that ... but if we use
that capacity to our favor, we can accomplish a goal for the
common good. The factories need to build the vehicles that will
allow US to achieve energy independence. Americans must have the
will and the way to purchase and maintain those vehicles.
I think the government is missing the fact that though a bail out
might be good at present to keep these companies going, it is but
a short term solution. Even if the big 3 makes it in the next few
months, the decline in demand will eventually catch up with them,
causing more losses. I for one am saddened by the loss of jobs
that might result once the big 3 fails to hold their ground,
still, I think the government is just delaying the inevitable.
The industry is currently in downward spiral, and unless the
administration thinks of a better way, down the drain will go the
public's hard earned money.
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Commander| 2.19.09 @ 9:26AM
How do we sustain our economy...one that has become so effecient
in producing and consuming that we have an overabundance of just
about any thing we desire? Do we need full employment to produce
all the material goods that we can possibly consume?
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Although it may not seem fair I believe in selective failure. Let
brands and manufacturers with a slumping or declining sales
record lets say over the last five years go. No matter what the
cost to jobs.
It's like thinning a struggling Forest. You go threw and remove
all the dead wood before the whole forest burns down to the
ground.
Wilaser| 11.10.09 @ 3:46AM
Interesting conversation and sharing knowledge makes me want to
leave a comment on a blog. Its always really cool when you read a
blog giving constructive advice – like this one! There are so
many new ways of doing things its hard to keep up sometimes. I'm
working on my web site, offering Tibet travel service,
general tibet travel packages and guidance in the form of
clubs, blogs and newsletters – its hard to know all the do's and
dont's when you first start!
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Robert Rosencrans| 2.11.09 @ 7:58AM
Only the U.S. government would have the audacity to bail out an industry where the public has rejected that industry's products.
The financial circle jerk in Washington is not fooling anyone and has become the third and final act of financial Hell.
Based on Washington's decisions, it appears all you need do is create an industry, staff it with union employees, create products nobody wants with those union employees, and the government will allow you to stay in business to create more products the public has rejected.
In the meantime, that same government continues to grow, sucking off more resources from the private sector.
frost| 2.11.09 @ 10:03AM
Still another exceptional Eric Peters column! What a terrific addition he's been to TAS; sure beats the broken-record re-recitation of those old "social" conservatism/thought police issues, whistling in the dark and preaching to the choir stuff...
He nailed it. The next question appears to be "what happens next?" A probable effort in futility, 'ay?
daboss| 2.11.09 @ 10:38AM
Jharp – why don’t you just give extra money to the IRS and be done with it. I am sure every April 15th you send the IRS extra funds you have in your account.
The gov’t spends OUR money (yours included). They do not produce anything of value.
Do you go to your neighbor’s house and confiscate their lawnmower or squat in their house free of charge? I doubt it – but that’s exactly what the gov’t does with taxes. They take property from one to give to another.
This is a serious time and we need serious answers to these problems. Like a consumption tax – those who have more will pay more and the evil politicians cannot use the tax code for their special interests. Plus the IRS would not collect your personal data – since I would imagine you are against the warrant-less wiretaps for terrorist you would agree that the IRS should not collect personal data either. Or the new health care IT controller – who will have access to your personal records. I am sure you are against that, as well.
jrharp| 2.11.09 @ 11:13AM
daboss| 2.11.09 @ 10:38AM
"The gov’t spends OUR money (yours included). They do not produce anything of value."
"This is a serious time"
Thne why don't you get serious and quit posting ridiculous claims.
So now our roads, tanks, military, police, fire, national guard, ports, air traffic control, and so forth have no value?
You, sir, are an ignorant fool.
daboss| 2.11.09 @ 11:32AM
Jrharp –
Good comeback. Sidestep the issues at hand.
“So now our roads, tanks, military, police, fire, national guard, ports, air traffic control, and so forth have no value?”
Only the military and MAYBE air traffic controllers are in the purview of the Fed. Everything else is better handled by the states or the private sector. Why should the gov’t build roads when Ohio can do it or private individuals? We do have our own department of transportation. Seems like one of them is redundant. Plus I don’t believe the people of Kansas should be paying for a road in Ohio. Let the Ohioans pay for it – via their own department of transportation.
So back to my first point – do you squat in your neighbor’s house? Do you take their property? Do you pay extra in taxes? Do you support giving the IRS personal data or maybe the health IT controller? Were you against the terrorist wire tapping but for these programs?
Dan D| 2.11.09 @ 11:38AM
Um, Eric? Your numbers are a little bit off.
The US market has exceeded 15 million units for most of the past decade, with a year or two over the 17 million unit mark. Current sales are running at an annual rate either a bit above or below the 10 million unit mark, depending on whose figures you believe.
The essential problem is that full capacity for North America easily exceeds 20 million units (with multiple shift operation), and for everybody to be profitable unit sales need to exceed 17 million by a healthy amount.
That is the classic definition of surplus industrial capacity. At current sales levels even the healthiest companies will be unprofitable (Toyota included). Removing surplus capacity entirely means several large manufacturers closing all North American manufacturing entirely.
Paul| 2.11.09 @ 11:53AM
Plus, in the short term, what fool would use their own money to buy a new car now; just keep waiting (and waiting) a few more months--maybe six--until the multi-billion $ Federal New Auto Consumer Bailout Discount Purchase Plan is implemented.
Citizens will be able to purchase--from the government inventory--a new union-made, eco-friendly vehicle for $15,000 off the private sector (Toyota, Honda, Nissan, Mazda, etc.) price, AND they can borrow the money from the Federal Government Union Bank.
daboss| 2.11.09 @ 12:03PM
Jharp –
The IT heath care controller is in the stimulus bill. They are charged with monitoring heath care provided to individuals. Seems a little Orwellian to me.
If you do not take money from your neighbors then why is it ok for the gov’t to do it?
All I am saying is let the STATES and the citizens of the states provide the care that they want. If a state wants to go all liberal … let them (like Vermont or CA) - if Alaska wants a bridge to know-where – let them build it and pay for it themselves.
We need to avoid running to the central gov’t to take from one to give to another. It’s not efficient, wise or even constitutional.
Bill, St. Louis| 2.11.09 @ 1:16PM
Good column and even if the numbers are off a little, the concept is accurate. Supply and demand still sets up the winners and losers in business.
With that in mind, someone once told me (auto manufacturer manager) that U.S. car makers have over 100 models to choose from and then add the multitude of personal options for new buyers ordering new vehicles (as opposed to buying one off the lot) and you end up with huge production issues. If you add the number of dealer orders for cars trying to guess the local demand, you have a lot of choices. TOO MANY CHOICES. But that is the American way or is it.
Toyota, like the foreign made in America companies, makes few models, with few options (most have standard items that are optional in US autos) and works toward having a slightly higher priced vehicle with an improved quality/resale value. Fewer models = fewer production lines = lower cost per unit = more profit = success. Yes, it limits choice, but apparently there is enough choice or like the Delorean, they go out of business.
Marc Jeric| 2.11.09 @ 2:10PM
It is encouraging to see how many "liberals" and "progressives" read the American Spectator" and print their idiotic comments here. Perhaps after many years of reading these articles some light might pierce the intelectual murk inflicted on them by their teacher union goons and their university "professors" of social studies and psychology.
jerryofva| 2.11.09 @ 2:47PM
Bill, St Louis:
Like many bashers of American Auto manufacturers you seem to have an outdated impression of both foreign and domestic manufactures. Toyota only has a few models? Really? Here is a list:
Yaris
Corolla
Prius
Camry
Solara
Scion A, B, C and D
Fourrunner
Highlander
Land Cruiser
Lexus, IS, LS, ES, GS
Lexus SC
Lexus ISF
Lexus GX, RX and LX
And lets not forget the Hybrid variants.
That's at least 21 models not including trucks.
Japanese manufacturers are no different then American companies when it comes to a plethora of models.
Take some time to learn something about the industry.
Mike| 2.11.09 @ 5:01PM
Eric. You never explained why there has been such a persistant overcapacity problem with the big 3. If you can't identity the cause, you certainly can't come up with a solution.
jr| 2.11.09 @ 5:59PM
Over producing autos is nothing new. It has been going on nearly forever. When the 2009 cars show up, the lots are full of 2008s, some of which had been there for nearly a year. Rust anyone? Ya think that if the gooberment made them destroy new autos that were unsold after 15 months -- would we all be better off? I don't think the dumb big 3 superdogs could handle that simple task, much less reducing the number of models they produce. Is that a money saver or what?
Thom| 2.11.09 @ 6:00PM
I’m trying to get my head around all this undo complexity worship about why the auto industry is in the tank and especially the American auto industry. When I bought the 20 year old car I’m driving today (205,000 miles) gas was $1.00 a gallon. It cost me about $500-600 a year to fuel this car. Last summer it cost me 4.5 times as much as it did in 1989 to fill up. Has my disposable income gone up 4.5 times in 20 years? No. I paid 8-9 percent interest on my first three car loans and paid them off in 22-30 months. The norm 30 years ago was three year loans that became 5 year loans long ago. Today, Vendors will give you what they say is 0% interest over several years. If you believe you aren’t paying interest on the loan you get from them then you probably believe the same when furniture stores do the same tactic. My direct vehicle replacement (having been in series production since the early eighties) would cost me $10-11,000 more than my 1989 vehicle or about 71% more than my 1989. It can’t approach the mpg my current car delivers today. Has my disposable income gone up that much? No. My gross has almost double though. When you consider the 25% increase in SS taxes put in place the year after I bought this car and the increased percentage of funds I have to invest for retirement that I couldn’t do as easily back in 1989, my net income as a ratio of gross has declined over the years. Add a home purchase in 1990 to this. Most older adults will relate to this situation. The population on average has aged out of its trend to buy a new vehicle every 5-7 years too.
Now look at what is offered today for vehicles and their prices. Most “import” design manufactures have as their bread and butter passenger cars not pickup trucks and SUVs. That’s a function of the cost of operation where they are home based for the most part. American manufactures long ago abandoned anything small or fuel efficient compared to what the “import” designs produce. American designs proudly put V6/V8/V10 on the side of their vehicles and still cling to the concept that the more V the higher the value to consumers. Doesn’t work as well as it used to, particularly when you realize our cost of fuel situation gets worse with our own and world population growth alone. Even with the current slump in demand and price nothing is being done to improve the supply situation and there are active efforts to make it worse in short order.
Combine the uncertainty (certainty in my book) of future fuel cost increases with a glut of large fuel inefficient pickups and SUVs from American manufacturers and the need for American manufacturers to make large numbers of and huge profits on these vehicles because no one will pay the high price they would have to ask for their passenger cars compared to the “import” designs and econ 101 takes over. Even if I had the money to replace my current vehicle I wouldn’t today, this year and maybe not even next year which is when I plan to. Most Americans are caught in this trap. Taking on more debt with the possibility of having to pay twice, three times the cost of fuel as now doesn’t spell good times for any manufacturer whose business model depends on making enough profit on the high end trendy vehicles to stay in business by taking a loss or breaking even on its passenger car fleet. Hence, not only is there excess capacity for the reasons listed in the article but Detroit based American manufacturers have been robbing Peter to pay Paul for 4 decades now and the bill has come due. A fool assumes $4-5.00 a gallon gas isn’t coming back if our economy recovers. My fuel cost increase the last few years alone would be equal to or more than my annual loan payment on any vehicle. Most people have figured out they can’t continue to make large loan payments on vehicles and put fuel in them too. That’s where we are now. People will make larger down payments, put off buying until they have to in order to make smaller monthly payments in order to afford the fuel cost they can’t do much about. Catch 22 kind of. Detroit lived off cheap credit and low fuel prices for decades. They just can’t keep this much production with $73.00 average W&B;cost and their cash cow profit centers not selling. The party is over for them.
Thom| 2.11.09 @ 6:09PM
Mike said, "You never explained why there has been such a persistant overcapacity problem with the big 3."
Because Detroit is owned by the Union which won't agree to permanent labor/plant reductions thus it is carrying a very high fix cost basis ($73.00 W&B;cost) to cover all the baggage it carried over the decades (three pensioners for every worker via buyouts and early retirements for example). They need volume to make up the difference with variable cost savings vs. fixed cost. Same problem for any Capital intensive business. If our airline producers did the same as Detroit did years ago they would already be out of business. Solutions? There are lots of solutions but no good one left that won’t gore someone’s ox in the worst kind of way.
David Govett| 2.12.09 @ 4:36AM
Did we Americans not agree that politicians know better how to spend our money than we do? Did not the recent election make that evident? Foolish me, I thought a republic of experienced managers superior to a democracy of easily deceived scatterbrains. I could not have been more wrong. Henceforth, I shall keep my head down and mouth shut at my job, and willingly turn over my paycheck to the government to do with as it sees fit, in this best of all possible hells.
mpgomatic| 2.12.09 @ 8:41AM
Call me an idiot (go ahead, plenty of people do), but I firmly believe the key to our nation's turnaround is in ending our dependence on foreign oil. To achieve that goal, our automotive fleet must change rapidly to use less petroleum. There are three primary ways to do this: through the use of highly fuel-efficient clean diesel engines, through electrification, and through natural gas conversion. All of these technologies exist today and are being implemented by the automakers (and aftermarket) in various forms.
There is excess capacity, no doubt about that ... but if we use that capacity to our favor, we can accomplish a goal for the common good. The factories need to build the vehicles that will allow US to achieve energy independence. Americans must have the will and the way to purchase and maintain those vehicles.
Brazil did it. America can too.
Jason Lewis| 2.12.09 @ 10:53AM
You do raise some very valid points!
RT
www.anon-tools.us.tc
Auto Parts Dude| 2.12.09 @ 12:55PM
I think the government is missing the fact that though a bail out might be good at present to keep these companies going, it is but a short term solution. Even if the big 3 makes it in the next few months, the decline in demand will eventually catch up with them, causing more losses. I for one am saddened by the loss of jobs that might result once the big 3 fails to hold their ground, still, I think the government is just delaying the inevitable. The industry is currently in downward spiral, and unless the administration thinks of a better way, down the drain will go the public's hard earned money.
the-gunslinger| 2.12.09 @ 2:07PM
This is exact result of Soviet Central Planning: surpluses of stuff people don't want, and shortages of the stuff people do.
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Commander| 2.19.09 @ 9:26AM
How do we sustain our economy...one that has become so effecient in producing and consuming that we have an overabundance of just about any thing we desire? Do we need full employment to produce all the material goods that we can possibly consume?
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Mark sells cars| 2.22.09 @ 10:37AM
Although it may not seem fair I believe in selective failure. Let brands and manufacturers with a slumping or declining sales record lets say over the last five years go. No matter what the cost to jobs.
It's like thinning a struggling Forest. You go threw and remove all the dead wood before the whole forest burns down to the ground.
Wilaser| 11.10.09 @ 3:46AM
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steve| 6.24.11 @ 2:42PM
If a company makes stupid decisions and can't stay in business we shouldn't give them billions of dollars to keep making the same decisions!