Fortunately the Mustang remains in full gallop.
GM must not like the Camaro very much — or maybe never intended to sell many of them, at any rate.
Last week the automaker revealed pricing details about its soon-to-be resurrected Mustang-fighting pony coupe that indicate Mustang may not have to do very much fighting at all to hold on to its crown. The 2010 Camaro’s base price will be $22,995 — which isn’t so bad. But the one that everyone wants — the V-8 powered SS — will start at $30,995.
Those numbers spell an early knockout for Camaro — which I doubt will last two years on the market, if that.
For openers, times are about as bad as they possibly can be for any car like Camaro — not merely Camaro. Useless back seats and tiny trunk; terrible in snow (being rear-wheel-drive), fairly expensive — and hungry for gas. Not a winning sell when gas threatens to needle up to $4 per gallon at any time and, more significantly, most people simply don’t have either the disposable income or the confidence in the economy that’s necessary to support the market for what are, at the core of it, frivolous cars purchased because they are fun.
When people are worried about the mortgage, keeping their jobs, decimated stock portfolios and finding a way to fund their kids’ college tuition, buying a car — any car — is low on the list of things to do. Buying a high-performance/sporty two-plus-two doesn’t even register.
So, Camaro starts out with one foot in the grave before the first one even reaches a dealership.
GM’s insane pricing structure merely slams the coffin lid shut.
The V-8 SS starts at nearly $31k — before adding a single option, before the inevitable dealer gouging. Expect the “out the door” cost of a new Camaro SS to be closer to $35k — if not $40k.
Meanwhile, Ford is selling new Mustang GTs for $26,775 — and that’s very negotiable.
Now, it’s true the SS Camaro will have a larger engine that makes considerably more horsepower than the Mustang GT’s V-8. But GM has a short memory — and forgets the same was true from the mid-late 1980s all the way through 2002 — when the previous Camaro (and its now-defunct corporate cousin, the Pontiac Firebird) were canceled. The much less powerful Mustang GT outsold the Camaro and Firebird combined by a margin of 3-1.
History is about to repeat itself.
GM continues to obsess about the Camaro’s cojones — but history and current market facts prove that horsepower isn’t everything. It’s the total package that sells the car, not just what’s under the hood — and Ford continues to bitch slap GM on this point, even if the Mustang loses to Camaro on the drag strip.
For one, $31k is way too much money. By pricing the SS almost $4,500 higher than Mustang — its obvious and primary competitor — GM has assured Mustang will continue to not merely outsell Camaro, but to outlast it as well.
A man of faith in a godless age is hitting Americans where it hurts.
Mr. and Mrs. American Spectator Reader, let P.J. O’Rourke talk sense to your kids.
In Britain, defending your property can get you life.
The debacle of this president’s administration is both a cause and a symptom of the decline of American values. Unless Congress impeaches him, that decline will go on unchecked. An eminent jurist surveys the damage and assesses the chances for the recovery of our culture.
It won’t take long for conservatives to scratch this presidential wannabe off their 2008 scorecard.
The American Christmas, like the songs that celebrate it, makes room for everybody under the rainbow. Is that why so many people seem to be hostile to it?
Was the President done in by the economy, or by the politics of the economy?