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Authors

Bill Bergman

Bill Bergman has been an instructor of marketing at the University of Richmond Robins School of Business for over 15 years. He teaches several undergraduate courses throughout the year including Marketing Disruption, Professional Selling, Digital Marketing, and Principles of Marketing. He also teaches a Freshman Seminar in Digital Marketing and Communications. He spent over 30 years working in the advertising and publishing industries in New York, Dallas, and Richmond.
by | Jun 4, 2025

These days it is probably harder for college students to earn an F in a course than it is for…

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