McCain’s new ad tries to make a virtue out of the fact he annoys people– no really, it does. He uses “angry” — a play on the dig that he has a temper. I think there are some problems : 1) It flat out reminds conservatives of McCain Feingold (listen, he’s got to win GOP voters, not just Independents in NH) ;2 ) As he speeds through the list of things he is annoying people about the viewer is wondering–am I annoyed too? oh, am I in favor of campaign finance reform? In short: too much text, too many chances for the viewer to tune out. 3) He sure doesn’t look happy. Serious is good but a smile or two might help. He looks –well, annoyed. Not a criticism of the ad but an observation: no clips and very low tech in comparison to Rudy and Romney ads. A function of low finances or of the spartan image he is projecting?
