by | Oct 22, 2019

There’s a concept in business called the “decoy effect,” whereby crafty marketers present an unfavorable option to manipulate consumers toward a more profitable one. The classic business-school example is movie theaters providing three sizes of popcorn: the price of the…

by | Jul 5, 2019

Sacramento San Francisco politicians and civic leaders love to think of themselves as cutting-edge free spirits who are so much more tolerant than the rubes found in America’s hinterlands. Hey, we have San Francisco values. We aren’t foolish Puritans when…

by | Sep 19, 2018

Certain requirements must be met for a public health issue to be classified an epidemic. These include a demonstrable negative health impact — and victims. The flu is a yearly epidemic, and opioid addiction is turning rapidly into a serious…

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