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Some years ago, I attended a tasting where the representative of a well-known Scotch company claimed the whisky his firm makes today tastes the same as it did 150 years ago. This was blatant nonsense. The tipple in question is…

Mmmm, breakfast. What appeals to the mouth and stomach at the early hour when the birds are singing and the sun’s rays are spraying over the horizon? Something starchy, like toast? Perhaps some protein — eggs and bacon sound right….

Don’t get me wrong — Jack Daniel’s is a very impressive company. Its sales growth over the past 40 years is mind-boggling. During the 1970 and 1980s, most American whiskeys saw their sales drop. They laid off workers and cut…

Thirty years ago, most whiskey distilleries were lonely places — industrial factories in remote rural areas. For the most part, the proprietors of these places saw themselves as manufacturers, the first tier in the three-tier system. They made whiskey, which…

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