Richard A. Viguerie and David Franke
Richard Viguerie created political direct mail in the 1960s to become “the funding father of the conservative movement,” and in the 1980s became a key founder of the “New Right.” David Franke was one of the initial founders of the conservative movement as a teenager, first working at Human Events and National Review. In 2004 Viguerie and Franke wrote America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power.
