I just got off a Mitt Romney bloggers’ conference call. The two main points of discussion were tonight’s Republican presidential debate in South Carolina and the campaign’s new “Sign Up America” initiative aimed at signing up 24,000 new supporters in 24 hours. Sen. Jim DeMint, perhaps Romney’s most important South Carolina supporter, participated in the call.
Romney’s aides stressed the “three Ms” — message, money, and mobilization — as being the new initiative’s goals. They argued that their campaign proves the Democrats don’t have a monopoly on the web.
On a less technical note, Senator DeMint emphasized Romney’s managerial background and the need for a full-spectrum candidate with good organizational skills. He did not keep the focus on social issues like abortion or even conservative issues more generally. Whether this represents a strategic shift by the Romney camp remains to be seen.