Midterm elections are all about turnout: empowering those random demographics who have little else to do all day besides take in '80s sitcom reruns and consult with telemarketers. Numbers count, and numbers don't show up to polls between presidential elections, when the most important decision on the ballot is whether the local library can repair its water fountains with public funds.
To add to the expected crowds of old people at the polling booths in two weeks, both the Republican and Democratic parties are attempting to "empower" the "disaffected youth," by which they seem to mean people my age who don't earn enough money to be day drunk and might be counted on to reliably vote. To no one's surprise, these efforts are laughably terrible. On the right, you have the noted arbiters of campus cool, College Republicans, with a "Say Yes to the Dress" ad that's insulting even for TLC, a cable channel that airs a show about nudists trying to find their dream home.