Well 10:10.org apparently is not only embarrassed about their bloody schoolroom splatter flick, but also by the first "apology" they issued for it, as it's been removed from their Website. "Oh well, live and learn" has been replaced by something a little more serious (which was posted on Monday -- for a while both "apologies" were online simultaneously).
The first "sorry" certainly had an "Age of Stupid" tone about it, which is the title of high-flying Franny Armstrong's aviation-causes-global-warming crockumentary from last year. 10:10's Franny helped make the Splattergate video as well, which she was extremely giddy about as Friday's release date approached. Among the comments from her Twitter account leading up to the debut:
- Off to #spurs to blow up some footballers for #1010 mini movie. Will try to send pics.
- First #spurs player gets exploded (link is to a bloody special effects photo). Anyone hazard a guess as to who it is?
- #spurs players lining up in the rain to be filmed/exploded for #1010 mini-movie
- Ha ha, #McDonalds advert is being mixed in sound studio next to #1010's mini movie. Should I sabotage?
- Oh oh oh oh oh just seen final version of #1010's explosive mini movie oh oh oh oh oh oh gulp yeah oh oh eek oh
- When does #1010's explosive Richard Curtis-penned mini-movie go live? Very soon, my friends, very soon.
- Ever wondered what the inside of David Ginola looks like? Find out in 2.5 hours...
- Spurs players & Hollywood star blown away by #1010, thanks to Blackadder's Richard Curtis
- Any plans to install a No Pressure button in the House of Commons?
And on September 29 Franny hosted a contest on Facebook and Twitter that promised a copy of "Age of Stupid" to the first person who could "guess what's going on in this pic." Franny's answer: "We're just finishing editing 10:10's Richard Curtis-written mini movie, 'No Pressure,' and we needed some sounds of blood and gore splattering on the floor after the children/footballers/celebrities blow up."
Ironically, a month ago Franny was promoting this video in which art dealer Fred Mulder gives 10 reasons why people should financially support 10:10. Reason #3: "Everyone who gives money to 10:10 gets an incredible bang for their buck."
I'm sure Sony and Kyocera agree.