It looks like Sony and Kyocera Mita have demanded their removal from all associations with the extremist climate group 10:10.org, which produced that exploding schoolchildren video last week. The corporations' names have been removed from the list of partners, and a lengthy post by Sony's point-person on climate change, Naomi Climer, has been deleted from the 10:10 site.
Not only that, but a huge U.S. environmentalist promoter and partner, 350.org (headed by Bill McKibben), is no longer listed as an organizational partner. Both 10:10 and 350 have been heavily promoting an October 10 (10/10/10) "global workday" to supposedly bring fresh attention to the global warming threat. The message from 350.org's press shop:
We respect 10:10's previous work to encourage companies, schools, and churches to voluntarily cut their carbon emissions 10%. Upon seeing the video, however, we have informed 10:10 that we can no longer remain partners on 10/10/10 or any other initiative. 350.org maintains an absolute commitment to nonviolence in word and deed.
We also issued a statement apologising but there has subsequently been quite a lot of negative comment, particularly on blogs, and understandable concern from others working hard to build support for action on climate change.
We are also sorry to our corporate sponsors, delivery partners and board members, who have been implicated in this situation despite having no involvement in the film’s production or release.
I am very sorry for our mistake and want to reassure you that we will do everything in our power to ensure it does not happen again.
10:10 is a young and creative team but we will learn lessons from this. We are going to investigate what happened, review our processes and procedures, and share the results with our partners. Responsibility for this process is being taken by the 10:10 board of directors.
Being "young and creative" is a bunch of garbage and another lame excuse. Gillian Anderson, whose CGI-generated guts were splattered in the film, is neither young nor creative, yet she went along with the program. Dozens if not hundreds of others were involved in the creation of the video and you can't tell me they all were "young and creative." They were just committed to the message. As Iowahawk wrote:
In order for your "No Pressure" advert to have been made, I am assuming several writers pitched a professionally-prepared storyboard to a committee, detailing shot-by-shot each second of the film. The committee approved it, along with a minimum $250,000 budget to hire actors, director, & crew. Each scene probably took 3-10 takes, and weeks of post production by special effects wizards.
At no time did a single person involved in this (expletive) say, "hey, maybe it isn't the best PR to air our fantasies about detonating the people who don't agree with us into a mist of blood meat and bone fragments."
At his site Iowahawk imagines how the video plans came together, which sounds pretty plausible.