I work on a treadmill of shameless self-promotion. Most mornings, I’ve tweeted before 6 a.m. When I’m not working on my column, I’m often blogging, posting on Facebook, jabbering on the radio (less often on TV) or speaking at a venue such as the Commonwealth Club of California.
I don’t want to bore anyone. I want people to like me — well, some people. So though I know that NBC News anchor Brian Williams had to take a leave of absence for six months — perhaps for good — to atone for concocting tall tales dirty with self-puffery, I also suspect that the handsome face of NBC News was under tremendous pressure to inflate his working persona. In 2015, it’s as important that top TV newscasters be a good story as it is that they report good stories. Maybe more important, as Williams showed courage in putting himself in a war zone.
Williams’ Chinook Down incident in Iraq occurred with other members of the network’s news team. Thus, Williams could not self-aggrandize without the consent — perhaps grudging consent — of his colleagues and the knowledge of higher-ups.