Ballot questions empower voters to speak the most glorious word in the English language: No.
It’s efficient. Using just two letters it nevertheless possesses more power than any four-letter word. It’s easy to remember with its components falling sequentially in the alphabet. It’s direct. There’s no “on the other hand” or “maybe” ambiguity in “no.”
“No means no,” public-service announcements thankfully remind fraternity brothers and roofie-wielding last-call vultures. The catchphrase merits repeating on political adverts.
Denizens of Massachusetts, displeased with the state legislature repeatedly balking at expanding the bottle bill to apply to flimsy water containers, have taken their campaign directly to the people. Question 2 seeks to compel consumers to pay an extra tax when purchasing a Gatorade, Snapple, or other non-carbonated beverage not currently requiring a deposit charge. The state now charges a nickel. The initiative directs increases automatically tied to inflation.