While it sounds simplistic, in order to win in 2016, the Republican Party must define its objective. That objective is to win the White House. It is not to embrace ideological purity for the sake of itself. With its taking of the Senate, the Republican Party now has the chance to redefine itself — otherwise it may remain a foraging dinosaur lost in contemporary times.
The Republican Party needs to be a party of rigid principle: its first principle should be flexibility. The GOP has allowed itself to be viewed as the party of insular, middle-aged white men — ensconced in country clubs playing liar’s dice in plaid pants, waiting to tee off at twilight golf. Some in the party have shown a remarkable willingness to drive off the proverbial cliff with their flag fluttering, heads held high with self-esteem — all in the name of values. The GOP has inflicted much damage on itself by becoming labeled as anti-immigration, anti-women and minorities, anti-planet Earth, and anti-gays and lesbians. Many Republicans are hardly like this and are embarrassed by such an unwise, unyielding, and unsuccessful marketing message.