I will never be out-n**gered again” was the vow George Wallace made after losing to John Patterson the 1958 Democratic primary for governor of Alabama. And so he wasn’t. The very next year, his sights already set on second run for governor in 1962, Wallace proclaimed:
There’s some people who’ve gone over the state and said, “Well, George Wallace has talked too strong about segregation.” Now let me ask you this: how in the name of common sense can you be too strong about it? You’re either for it or you’re against it. There’s not any middle ground as I know of.
The strategy of playing the race card, by then a Democratic Party staple (as Bruce Bartlett notes in detailed fashion in Wrong on Race: The Democratic Party’s Buried Past), delivered the political victory Wallace sought. By January of 1963, George Corley Wallace was being inaugurated as the new Democratic Governor of Alabama, famously declaring in his inaugural address: