The Spectacle Blog

Farcical Healthcare Exchange Buys Comical Advertising in Satirical Newspaper

By on 2.11.14 | 6:18PM

From the Chicago Tribune:

In a push to enroll more “young invincibles,” the state’s official Affordable Care Act outreach vehicle, Get Covered Illinois, has forged a partnership with satircal news site The Onion to run a series of advertisements and marketing material online. 

Under terms of the agreement, the state will pay Chicago-based Onion Inc. $150,000 for $300,000 worth of online banner ads, a video, an editorial and a custom news section that will feature Get Covered Illinois, said Mike Claffey, a Get Covered Illinois spokesman. 

The Onion, via its creative agency Onion Labs, will develop and feature the content through March 31, the deadline to enroll in the new health plans offered on online marketplaces created by the law known as Obamacare.

I can see the Onion advertorial now: Shirtless Joe Biden offers twentysomethings free Hennessy to sign up for Obamacare. 

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