The Spectacle Blog

Chrysler’s Big Push

By on 6.22.06 | 11:02AM

This is aggressive: Chrysler is getting ready to reintroduce "employee discounts" (remember those from last summer?), along with a 30 day money back guarantee.

Ford and GM came to regret their run at employee pricing. Chrysler is in a much better position over the other two automakers this year. So the question will be: do Ford and GM jump in to protect their dwindling market share, or do they stay small and safe? I'm guessing they will choose the latter.

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