The Spectacle Blog

Obama’s Food Police Crack Down on Tony the Tiger

By on 6.21.11 | 5:24AM

The Obama administration knows what's good for your kids, which is why the regulatory power of the federal government is being employed to protect your kids from the evils of cartoon characters selling Frosted Flakes:

Tony the Tiger, some NASCAR drivers and cookie-selling Girl Scouts will be out of a job unless grocery manufacturers agree to reinvent a vast array of their products to satisfy the Obama administration's food police.
Either retool the recipes to contain certain levels of sugar, sodium and fats, or no more advertising and marketing to tots and teenagers, say several federal regulatory agencies. . . .
Food industries are in an uproar over the proposal written by the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Administration and the U.S. Department of Agriculture.
"The most disturbing aspect of this interagency working group is, after it imposes multibillions of dollars in restrictions on the food industry, there is no evidence of any impact on the scourge of childhood obesity," said Dan Jaffe, executive vice president of the Association of National Advertisers.

It's official: Our government has gone cuckoo for Cocoa Puffs.

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