On Friday, the Boston Bruins reached their first Stanley Cup Final since 1990 with a 1-0 victory over the Tampa Bay Lightning in Game 7 of the Eastern Conference Finals. Right-winger Nathan Horton scored the game's only goal with a little over seven and a half minutes left in the 3rd period. The Bruins will face the Vancouver Canucks for Lord Stanley's Cup starting Wednesday night.
Earlier this month, I came across an article in The New York Times which advanced the proposition that not all Canadians were behind the Canucks despite the fact that no Canadian team has won the Stanley Cup since the Montreal Canadiens in 1993. According to Andre Richelieu, a professor of marketing at Laval University in Quebec City, Calgary Flames fans aren't going to root for the Canucks under any circumstances while people in Quebec were rooting for the Lightning because of the large Quebec presence on the team.
I would add that a lot of Quebecois spend their winters in Florida. Indeed, I remember there was a film inspired by this trend called La Florida. Come to think of it, it actually takes longer to fly from Montreal to Vancouver than it is to fly from Montreal to Tampa Bay.
Yet I believe most Canadians will be rooting for Vancouver. Sure, Flames fans might be rooting for Boston but I can't see the day when Canadiens fans start rooting for the Bruins.
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