Today we put up a mini-movie about 10:10 and climate change called 'No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain's leading comedy writer, Richard Curtis - writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended.
As a result of these concerns we've taken it off our website. We won't be making any attempt to censor or remove other versions currently in circulation on the internet.
We'd like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Eugenie, Franny, Lizzie and the whole 10:10 team
And here's what they told Climate Depot's Marc Morano in an email:
The film was intended for a British audience, and has had a variety of responses, mostly positive, but not from a global perspective. I appreciate your email and am forwarding it to UK headquarters. Please know that there was a technical glitch and the film wasn't intended to be on the global sites, only the British site. It has been removed from all sites and here is the statement (see above) for me to send to you from the UK. Thank you again for your email. JXX
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