Noah Pollak has a strong post elaborating on how Israel's public relations effort in the wake of the flotilla incident is insufficient because it focuses on beating down lies that are being spread by the anti-Israel media, rather than going on the offense.
Among his suggestions for what such an offensive strategy may look like:
1. Expel the Turkish ambassador and declare his return contingent on a full, credible, and public Turkish investigation of the terrorist organization that planned and funded the "aid flotilla."
2. Publicly demand reparations from Turkey for the costs of the operation, including the medical bills of the thugs and Jew-haters who have been given such lovely medical care in Israeli hospitals.
3. Demand a UN investigation of why Turkey is funding terrorist organizations that are involved in attacks on Israel.
4. Fund a Kurdish human-rights NGO in Israel -- there are lots of Kurdish Jews who I'm sure would be happy to help -- that raises awareness of the plight of Kurds in Turkey. (Short answer: they are treated horribly.) This organization must publicize the apartheid conditions of Kurdish life in Turkey and churn out op-eds, studies, videos, and press releases denouncing Turkey's brutal and racist treatment of its own minorities.
5. Fund a Turkish-language documentary on the Armenian genocide, upload it to YouTube, and promote it heavily in Turkey. If Erdogan wants to call Israel a criminal and a murderer, there's no reason why Israel shouldn't return the favor on this most sensitive of issues.
I'd just add another observation. Following the incident, Israel and many of its defenders have been trying to respond to criticism of conditions in Gaza, by either emphasizing the humanitarian aid Israel provides and lets in, or arguing that conditions in Gaza aren't as bad as advertised. But this strikes me as largely irrelevant. The reason why there's a blockade in place in Gaza is that the area is run by a terrorist group dedicated to Israel's destruction that is stockpiling weapons to further its goal. And the reason why Hamas is running the show is that it was popularly elected by the Palestinian people. So it's very hard to view Palestinians as a whole as innocent victims in this. If they don't want to encounter problems importing the supplies they want, then they shouldn't vote terrorists into power. And if they choose to elect terrorists, then it's pretty outrageous to suggest that anybody other than Palestinians themselves are responsible for their plight.
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