The Spectacle Blog

GM Taking Page Out of Iacocca’s Handbook

By on 9.13.09 | 5:10PM

Advertising in the NFL telecasts, General Motors features its new chairman Ed Whitacre promising buyers that the GM cars are superior to the competition.  Or, in Iacocca speak, "If you can find a better car, buy it."

So what?  Right?  It's just a naked assertion that GM is better.  

No, the new chairman makes a guarantee.  If you don't like your GM car, you can return it over a period of 60 days.  

Sounds like pretty big stuff to me.  Love to hear from the TAS auto guru, Eric Peters, on this one.

Like this Article

Print this Article

Print Article