When I first started on campaigns, "silly season" as the point where things veer off course from discussions of policy into the weeds of personal attacks, used to start in the summer right before the Presidential (or other) election. As time has gone on, in the decade or so I've spent flailing about in communications, "silly season" has gotten earlier and earlier.
Now, it's jsut basically the whole campaign.
So why fear it, right? Why not embrace it. After all, if we're starting this early digging up Scott Walker's credit card statements, the foundational, constructive arguments as to why Scott Walker shouldn't be President must be all but done away with. After all, he's beaten the most ardent special interest groups on the left three times in four years, what could possibly be left to stick other than that he owes a slightly-higher-than-normal amount to a discount department store?
Scott Walker owes Sears up to $50,000.