In a proverbial middle finger to authorities in Washington, D.C., Virginia, and other states, the popular taxi service Uber’s advertising has gone from clever to downright hysterical. Uber is offering free rides in the Tyson and Reston areas of Northern Virginia this week.
Uber’s campaign is brilliant because of its message. Coinciding with the long-expected opening of the Washington Metro Transportation Authority's silver line, which starts at Dulles airport and joins the orange line in Rosslyn, Uber is promoting free rides with the code name “SILVERLINE” to and from Tyson’s Corner.
This is a direct dig at some of the actions taken against the company in both D.C. and Virginia. According to Blake Seitz and the Washington Examiner, the D.C. Taxi Operators Association staged a major protest: