This growing controversy over empty megachurches on Sunday is fascinating. First, the mainstream media's interest in it indicates a growing awareness of religious life in the country and also perhaps a desire to portray evangelicals as less than faithful. Second, to be fair to our brethren many are remaining true to the traditions and principles of their denominations by not celebrating Christmas. The theological justification for this is hinted at in the New York Times story:
"This attachment to a particular day on the calendar is just not something that megachurches have been known for," Nancy Ammerman, a sociologist of religion at Boston University, said. "They're known for being flexible and creative, and not for taking these traditions, seasons, dates and symbols really seriously."